The Smartwool® brand designs its products to maximize the benefits of Merino wool and deliver extraordinary comfort that helps people do what they love, longer. The brand’s inspiration stems from its backyard, the Colorado Rockies, where new ideas for products are discovered and tested every day. In 1994 Ski instructors Pete and patty Duke from Steamboat Springs, Colorado, were fed up with ski socks that left their feet cold and soggy after a day on the slopes. They went on a hunt to find a new material and came across merino wool from New Zealand. Merino is insulative even if it gets wet, wicks moisture away from the body quickly and is not itchy like conventional wool. The Dukes began to create a technical sock, but at $20 a pair they weren't cheap. In 1995 the founders went to the Outdoor Retailer Market but were told that no one would spend that much on a sock, but they were wrong! enough people ordered more after being given a free pair to try out to warrant the Smartwool company being started and becoming really successful. Now the company's products are in 6,000 stores in more than 45 countries. The merino wool used to make Smartwool products can be traced directly back to not only the farm in New Zealand, but the sheep themselves! The yarn from one sheep is enough to make 7 long sleeve medium crew tops or 48 pairs of PhD crew socks! Smartwool make a huge range of activity specific socks including ski, hiking and cycling ones and also merino baselayer clothing and accessories for men, women and children. For the past 20 years Smartwool products have been manufactured in the Colorado Rockies and the business, as from 2005 are owned by the Vf Corporation.
Here at e-outdoor we want you to enjoy being outdoors, whether your pursuit of choice is walking, hiking, trail running, biking or climbing. Part of that enjoyment comes in feeling comfortable and confident in what you’re wearing. This fantastic range of Smartwool walking socks and accessories will ensure that your feet remain cool, comfortable and protected; with a lightweight construction and versatile design, they’re the only pair of walking socks you need.
Browse our full range of Smartwool products and buy online today.