Light My Fire is a Swedish company founded by Michael Odqvist who came across a quick and reliable way to start fire by using sticks from felled pine trees left by locals in Guatemala. This resinous kindling is a completely natural product and Michael wanted to help the Mayan Indian descendants make money to be able to send their children to school by starting a Fair Trade company in 1995.
Maya Sticks was a slow starter when the idea was launched back in Sweden and it wasn't till the company found a perfect match - a magnesium fire starter developed by the Swedish Army, that the winning combination really took off. Over the next few years, Light My Fire collaborated with various people to design premium quality outdoor products in a whole palette of colours to brighten things up in the drab, green and black world of the outdoor market. The company produced the world famous Spork, available in 8 different colours, 3 sizes and in Titanium, which today has sold over 21 million and also the innovative, 5 piece Meal Kit which is a light, portable way of eating and drinking in the outdoors in all environments.
Light My Fire chose to manufacture all their products in Sweden to give themselves full control over quality, give shorter lead times and reduce unnecessary transport. They are based in Vastervik and distribute to 7800 stores worldwide including ours!
Brighten up your cooking kit today and buy Light My Fire products here at e-outdoor.co.uk