A company who are incredibly proud of their British heritage, Inov-8 are based in the North Pennines, or 'England's last wilderness' as it has been dubbed. To ensure only the highest standard of performance, Inov-8 use cutting edge technology that pushes the boundaries of conventional thought.

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Inov-8 was founded in by Wane Edy 2003 and is now one of the leading all terrain footwear, apparel  and equipment brands who pride themselves in creating high quality, innovative products for both running and training. Inov-8 trade in over 60 countries and though it's origins remain "firmly in the British fells" the brand are dedicated to meeting the needs of the many terrains that have been travelled.

"From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica, our adventures have led us to one single truth: The athletes’ interaction with the environment is the single most important factor when designing products" With a keen desire to provide athlete-centric innovation the creative and the adaptable range Inov-8 offer, caters for a range of needs and  terrain.

This innovative, pioneering company has always wanted to supply products where the foot controls the shoe not the shoe controlling the foot. This makes it such a niche brand. The Mudroc was their first shoe which had amazing grip and cushioning which did really well from the beginning, but the X-Talon is Inov-8"s gold winning shoe and one of the best off road running shoes in the world.

Need some advice with running footwear and clothing? talk to our Sales Team on 01327 312 757