howies Woman on Bike

Howies Ethical Clothing

howies is an active clothing company based in the wilds of west Wales. They are committed to producing high quality, long lasting items and doing business in environmentally and ethically correct ways.

howies organic cotton clothing

Why organic cotton is better

We all think that cotton is one of the most natural things around; all cosy and safe and familiar. The truth is it simply isn’t as ‘natural’ as we’d all like to think.

"Cotton is one of the most heavily sprayed crops grown by man"

Cotton is one of the most heavily sprayed crops grown by man, with a myriad of insecticides used during the growing process. And you can bet the shirt on your back that those nasty insecticides stay on that cotton the whole time you wear it too.

Common sense says that can’t be doing you any good. That’s why howies use organic cotton, grown without any of the nasty stuff, so you needn’t worry about anything bad rubbing off on you. Consider organic cotton for the following reasons: 

  • Grown without harmful chemicals
  • Easy care, just like regular cotton
  • Soft next to your skin
  • Ages beautifully
  • Better for you and the environment

Denim the howies way

Every pair of howies jeans is designed with two main considerations; quality and the environment. howies use only the best denim from artisan mills around the world, which has included a variety of organic, recycled and natural plant-dyed denim.

They’ve used some of the rarest selvedge denim from Japan, as well as Epic waterproof denim.

They’ve made their jeans out of hemp, even from recycled drinks bottles and plastic food trays.

That’s why when you buy a pair of howies jeans, you are investing in a higher quality product that not only helps reduce harm to the environment and to you but is built to last for years to come.

  • Built to last
  • Made in a nice factory
  • High quality, lower impact denim
  • Ages beautifully
  • Better for you
  • Better for the environment
howies organic denim jeans

Merino wool is the perfect example of brilliant design by nature

Merino sheep live on mountains where the climate fluctuates from icy cold during the winter to searingly hot in summer. Because of these extremes in climate, they have evolved remarkable wool, capable of regulating their body temperature in all seasons.

howies merino clothing

How does merino wool clothing work?

When you are cold it will keep you warm. As you warm up, its quick-wicking properties draw moisture away from your skin and out into the atmosphere, so you’ll stay comfortable. On top of that, there’s:

No stink, no itch, no creasing, it’s easily washable, it’s sustainable, biodegradable and 100% natural.<


Always. All howies Merino wool comes from non-mulesed sheep.

Mulesing is a technique some sheep farmers use that involves removal of the skin around the buttocks of the animal to avoid flystrike; a cruel process that is painful for the sheep and the reason howies will only ever use non-mulesed wool for their base layers and underwear.


80% of the energy in a garment’s whole lifecycle goes into washing and drying it.

Thanks to Merino fibre’s irregular surface pattern, smelly bacteria find it difficult to stick to, giving the wool natural antibacterial properties.

In tests, people have worn howies Merino for up to 90 days in a row without needing to wash it.

And that’s really good for the environment. Especially the one within 2ft of you.

howies active clothing for women