This is one of the most frequently asked online questions asked about The North Face! I suppose the three quarter circles fitting inside each other like Russian dolls is a trifle obscure!
The North Face logo is based on the granite face of Half Dome, a massive rock monolith that stands out at the eastern end of the Yosemite Valley in the Yosemite National Park.
The North Face company has been built upon a culture of mountain climbing in some of the toughest places and conditions in the world – hence ‘the north face’, which in northern climates is often the most formidable route to climb up a mountain as it is normally the iciest and coldest. The company was founded in 1966 by Douglas Tompkins and his wife in San Francisco, both of whom were keen outdoor and climbing enthusiast.
Initially they opened a retail store determined to sell good quality gear for climbers, but it was not long before the started to manufacture their own bespoke equipment. Today the company is owned by a subsidiary of the V.F. Corporation.
The North Face
The North Face continue to produce high quality clothing and equipment for climbers and outdoor activists, and are one of the companies at the cutting edge of innovation and technology for the outdoor world with a growing awareness of their environmental impact.
However most of us are probably more familiar with seeing the famous logo on the high street. By 1997 The North Face had become a well known fashion brand giving the wearer a certain kudos in our western society. Today The North Face seem to be dual directional, producing both high quality fashion wear and highly technical outdoor gear.
The North Face at e-OUTDOOR
For over twenty years we have stocked The North Face clothing at e-OUTDOOR as part of our quality range of equipment for the traveller, those who enjoy the outdoor life, walkers and hill walkers. We provide a range for all weathers and climates that are not too extreme. As outdoor enthusiasts ourselves we know how important it is to have the right kit when you are out there. With over 50 years experience providing clothing and equipment for adventurers in some of the worlds most extreme conditions, we think The North Face have the knowledge and know how to supply some of the clothing we know our customers require.