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    Rugby Store, 29-31 Clifton Road, Rugby, CV21 3PY.
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  • Who are we?

    A bit about us

    Here at E-Outdoor, we're proud to offer outdoor clothing of the highest quality from well-known brands like Barbour, The North Face, Jack Wolfskin, Berghaus and more. So, whether you're looking for a coat for everyday wear or specialist walking boots for a hiking trip, we've got it covered.
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  • Key Information!

    1 Hour Delivery Window

    Interlink Express provide a 1 hour delivery window, notified by SMS or Email. Find out more.

    60 Day Returns

    If you're not entirely satisfied with your order, you can return it to us within 60 days for return or exchange. Find out more.

    Price Match

    Found it cheaper elsewhere? We can price match. Find out more.

    Trust Pilot Loved

    Our customers love us! We score 9.7/10 with over 5000 reviews!. Find out more.

  • Fitflop

    FitFlop Header

    Fitflop

    FitFlop Benefits

    FitFlop footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk in them. Studies at the Centre for Human Performance at LSBU show that normal walking in FitFlop sandals* can help:

    help increase leg and bottom muscle activity (up to 30%). (so you feel less ache in your hips and knees) absorb more shock than a normal shoe (up to 22%) help realign ground force reaction closer to your joints

    Did you know...

    FitFlop sandals upper straps do not stretch.

    FitFlop footwear is always based upon a Microwobbleboard™ footbed which moulds to your feet.

    FitFlop Boots, Gogh and Supertone™ have odour eliminating technology built in.

    FitFlop are biomechanically engineered to absorb shock, lessen joint strain, and recreate the gait of barefoot walking.

    FitFlop Benefits

    FitFlop footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk in them. Studies at the Centre for Human Performance at LSBU show that normal walking in FitFlop sandals* can help:

    • help increase leg and bottom muscle activity (up to 30%). (so you feel less ache in your hips and knees)
    • absorb more shock than a normal shoe (up to 22%)
    • help realign ground force reaction closer to your joints
    FitFlop Technology

    *When compared to a control shoe. Case studies were performed on Microwobbleboard technology over a forty-eight month period by Dr David Cook, Senior Lecturer in Biomechanics, and Darren James at the Centre for Human Performance at London South Bank University (LSBU).