Every once in a while, a product comes along that changes the way we engage in sports. It bucks tradition and makes people think differently. Sometimes this happens in footwear and a whole new category is created, like sport sandals, aerobic fitness trainers or Vibram - soled dress shoes so comfortable you could run a marathon. Originally, many of these products were considered a novelty, maybe even a gimmick, but eventually they helped define a new standard of performance. And most importantly, they delivered a better experience for the user.

Vibram FiveFingers research indicates that humans were able to run comfortably and safely when barefoot or in minimal footwear by landing with a flat foot (midfoot strike) or by landing on the ball of the foot before bringing down the heel (forefoot strike). These kinds of foot strikes differ profoundly fromheel striking both in terms of how the body is moving and the resulting forces on the body. Most runners who wear standard running shoes usually heel strike, but Vibram research suggests that most barefoot or minimally shod endurance runners forefoot strike and sometimes midfoot strike.

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